Digital solutions leverage technology to improve operations and provide new avenues for interaction with customers. They can help businesses remain in the game, meet customer demands better, and drive growth. It takes careful planning to identify and select the best digital solutions. Here are a few key aspects you need to take into account when choosing a sophisticated digital business system.

Many digital solutions are made up of advanced and scalable technology that allows them to grow and adapt with the company. However, this flexibility comes with costs. It’s not common for successful solutions to result in demands for more services, greater personalization, and more variation. The difficulty for digital companies is to enjoy complexity that can add value while avoiding complexity that doesn’t.

Digital solutions that are complex can automatize routine tasks, which reduces the time that employees are occupied with tedious administrative tasks, allowing them to focus on more important projects. They also enhance data management and facilitate better decision-making by monitoring information in real-time. These solutions can also cut costs and make scaling the business more manageable.

Sales professionals face difficulties in communicating the worth of these capabilities. They must develop an understanding of how these solutions restoring deleted files in digital storages can provide tangible benefits to specific customer requirements. They must also be able to modify their value offering to meet the changing requirements of their customers. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to Plan Your business for a Long-Term Success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.